That question comes when a long-term strategy is exhausted. You may see the endgame coming very far away, or it could come when you’ve completed a series and haven’t got the slightest indication of what to write next. Either way, it can be a problem.
If you do not implement long-term strategy, it will set you up for a point of failure. Be careful not to corner yourself to the point of not being able to adapt. Too much rigidity in your marketing plan and you won’t be able to modify your planning and attempts.
While it seems social networking has founds its respective niches, there is always room for a curveball or innovation, particularly as Facebook sees drops in new accounts per month as well as a decrease in the amount of time spent by a user. There could be a new startup that capitalizes on a new experience for a demographic looking for a new way to experience social interaction.
Simultaneously, what if you’ve planned a massive series, crank through it, and get published. Then what? Do you call it quits and move on? If you’re like most writers, that’s an unlikely answer. However, without a long-term strategy of what you’ll write, setting deadlines, and adhering to that plan.
If your blog has a specified focus, do you have enough material to blog for a few years? Or will it dry up with a certain level of content? If it will, you haven’t done enough long-term planning for your writing goals. Constant contact with fans on social media and content on your site is essential. Long-term planning will also alleviate some of the lost time trying to come up with content and writing it. Longer strategies will have a clear destination map for your site and social media.
So just how long is your strategic planning? Chime in with the comments section. The conversation’s always live on Twitter @ThomasAFowler, and keep checking my official website for the latest updates. Thanks so much for taking on the Writer’s Conquest.