For the longest time, it’s appeared that Amazon is on track to wipe out everything in the publishing world and become the sole space that controls all. It’s called a Blue Ocean Strategy, in which they created an opportunity for sales where no one else could touch them. Their size, scope, and ability to market themselves has made them a book selling machine, the likes of which is seemingly unshaken.
While other competitors are trying to vie for the same space, they really do have a blue ocean to themselves, while the rest of the competition is entering a red ocean where sales are fighting with one another and difficult to make a dent.
However, a recent announcement has created what Jeff O’Neill from Book Riot described as the first digital entry in a while to really contest Amazon in providing something unique and cool. It boasts itself as Netflix for books, and actually delivers on its promise, unlike several previous companies, apps, and devices promising such a notion.
Oyster costs $9.95 per month, and gains you access to over 100,000 titles on demand for the user. Caroline Moss wrote a great article on the app that is in invitation only mode for now, at Business Insider.
Its features are truly unique and will create a new opportunity to create competition in the market space. And with apps that only feature a few of the features of Oyster, it is creating a blue ocean strategy that will leave it uncontested, at least until Amazon develops a rival app or buys Oyster out, bringing it in to the bevy of options and offerings.
So how does an individual create a blue ocean strategy? There’s probably no greater task in the marketing approach of a writer than separating yourself from everyone else. With limited resources and time, you’ll likely have to enter a red ocean, the question becomes how does your book, and your author brand step onto a lesser taken path to generate more sales and revenue? How do you create increased readership?
Utilize local spaces for readings and signings; independent bookstores always want to embrace a published author looking to drive people into their locations. Create unique content on social media. What expertise can you provide for people? Is it writing advice or on a topic that people who love your book, will love to read more about? The answer is so specifically catered to you and your writing; to give a singular answer is an impossibility. A large part of it all is creating it all yourself through research, passion, and constantly writing what you love.
So what is your Oyster? Chime in with the comments section. The conversation’s always live on Twitter @ThomasAFowler, and keep checking my official website for the latest updates. Thanks so much for taking on the Writer’s Conquest.