As your writing business plan comes together, and you find ways to implement Value Innovation and Blue Ocean Strategy, there will a come to a point where you might say “What next?” That question comes when a long-term strategy is exhausted. You may see the endgame coming very far away, or it could come whenContinue reading “Winning the Future as a Writer”
Tag Archives: Blue Ocean Strategy
Blue Ocean Strategy Case Studies and How to Apply Them to Your Writing
As we’ve explored the differentiation between Blue and Red Oceans, and dissected the meaning of value innovation, take some time to explore what companies have done to create Blue Ocean strategy. YellowTail is an Australian wine company. When you think of infamous wine regions, you think California, France, and Italy, maybe throw South Africa inContinue reading “Blue Ocean Strategy Case Studies and How to Apply Them to Your Writing”
Four Questions that Bring Value Innovation to Your Writing
As you create your own uncontested market space, per Blue Ocean Strategy encouragement in your marketing approach, you’ll need to analyze your results and analyze the results. This is one of the cornerstones of the Blue Ocean Strategy called Value Innovation. As quoted on the official site, “…is the simultaneous pursuit of differentiation and low cost,Continue reading “Four Questions that Bring Value Innovation to Your Writing”
Blue Ocean Strategy: How Writers Create Uncontested Market Space
For the longest time, it’s appeared that Amazon is on track to wipe out everything in the publishing world and become the sole space that controls all. It’s called a Blue Ocean Strategy, in which they created an opportunity for sales where no one else could touch them. Their size, scope, and ability to marketContinue reading “Blue Ocean Strategy: How Writers Create Uncontested Market Space”
What is Red Ocean Strategy? And Why Should Writers Try to Avoid It?
As we begin our dive into the Blue Ocean Strategy, it is important to understand what most businesses do, and why it doesn’t work. It’s called the Red Ocean Strategy. The majority of businesses practice some form of the Red Ocean Strategy. It is either when businesses enter an over-saturated marketplace, or they simply defendContinue reading “What is Red Ocean Strategy? And Why Should Writers Try to Avoid It?”
The Writer’s Conquest – Level Seven – Blue Ocean Strategy
If you’ve studied business, then at this point you may have already come across this very heavily studied marketing strategy. If so, let’s elaborate. If not, welcome and let’s get started by finding ways to use Blue OCean Strategy to build a unique author brand and sell your books by creating your own market, insteadContinue reading “The Writer’s Conquest – Level Seven – Blue Ocean Strategy”
THE WRITER'S CONQUEST 