One element that is persistently required of your website or blog is consistency. It's vital. By doing so, you create a consistent voice for yourself on the web and it creates content on a calendar. What does "Consistency" in writing blog posts and content on your website mean? Exactly that, it means that there is something … Continue reading NECESSITIES OF SEARCH: CONSISTENCY
Last year was my first at Denver Comic Con as an attendee, this year I'll be there as a panelist, moderator and to mark the official release of The Writer's Conquest: Establish a Brand. ALL WEEKEND you'll be able to find me in Author's Alley. I won't be far from the Umbrella Corps or Xfinity areas. … Continue reading Denver Comic Con Schedule
There are a number of strategies to think through as you create your marketing. But what are marketing strategies you, the author, can implement? This will have large variance depending on your career status. If you have an established agent and publisher, then your strategy will have to largely adhere to the rules set forth … Continue reading The WHAT – Part 2: What strategies will you implement?
You’ve identified your Strengths and Weaknesses, that’s half of a SWOT Marketing Analysis for writers. Now it’s time to look for Opportunities and Threats. Now before you get all cutthroat and say “Steven, Steven is a threat! That guy’s a jerk!” please realize that’s not what I’m talking about. With the current climate and your … Continue reading SWOT and PEST ANALYSIS: PART TWO: OPPORTUNITIES AND THREATS
Up to this point, a lot of what we’ve discussed has been broad strokes, a concept approach, if you will. It’s essential to lay the groundwork before you can start really applying the work itself into a viable marketing plan that have executable steps attached. So now it comes to it, creating a marketing plan … Continue reading Create a Marketing Plan for Your Writing Career, Part One: End Goals
As you create your own uncontested market space, per Blue Ocean Strategy encouragement in your marketing approach, you’ll need to analyze your results and analyze the results. This is one of the cornerstones of the Blue Ocean Strategy called Value Innovation. As quoted on the official site, “…is the simultaneous pursuit of differentiation and low cost, … Continue reading Four Questions that Bring Value Innovation to Your Writing
Welcome to Level Five of The Writer’s Conquest, Target Demographics. As you write, there will likely be some people that will really want to read what you have to say. Others will find no interest. That might sting, but it’s the truth. If you try to please everyone, you’ll likely satisfy very few.As amazing as … Continue reading Find Your Readers with Ten Key Factors to Determine Target Demographics