Then I Guess I Have to Keep Going!

The other night I talked with two fellow writers about goals. One of the many discussed subjects was self-publishing vs traditional publishing. I’m doing both. Going hybrid is the best route for me because there are some projects I want to get out into the world without the hassle of submitting to agents and publishers.Continue reading “Then I Guess I Have to Keep Going!”

Four Biggest Lessons Culled from the Writer’s Digest Conference

This past weekend I traveled to New York to the Writer’s Digest Conference. I returned home well after midnight due to a delayed departure. Having gotten 5 or fewer hours of sleep for nearly a week, it took some time to recuperate. The conference was equally invigorating and exhausting. You arrive home, eager to goContinue reading “Four Biggest Lessons Culled from the Writer’s Digest Conference”


One element that is persistently required of your website or blog is consistency. It’s vital. By doing so, you create a consistent voice for yourself on the web and it creates content on a calendar. What does “Consistency” in writing blog posts and content on your website mean? Exactly that, it means that there is somethingContinue reading “NECESSITIES OF SEARCH: CONSISTENCY”

Denver Comic Con Schedule

Last year was my first at Denver Comic Con as an attendee, this year I’ll be there as a panelist, moderator and to mark the official release of The Writer’s Conquest: Establish a Brand. ALL WEEKEND you’ll be able to find me in Author’s Alley. I won’t be far from the Umbrella Corps or Xfinity areas.Continue reading “Denver Comic Con Schedule”

The WHAT – Part 2: What strategies will you implement?

There are a number of strategies to think through as you create your marketing. But what are marketing strategies you, the author, can implement? This will have large variance depending on your career status. If you have an established agent and publisher, then your strategy will have to largely adhere to the rules set forthContinue reading “The WHAT – Part 2: What strategies will you implement?”


You’ve identified your Strengths and Weaknesses, that’s half of a SWOT Marketing Analysis for writers. Now it’s time to look for Opportunities and Threats. Now before you get all cutthroat and say “Steven, Steven is a threat! That guy’s a jerk!” please realize that’s not what I’m talking about. With the current climate and yourContinue reading “SWOT and PEST ANALYSIS: PART TWO: OPPORTUNITIES AND THREATS”

Create a Marketing Plan for Your Writing Career, Part One: End Goals

Up to this point, a lot of what we’ve discussed has been broad strokes, a concept approach, if you will. It’s essential to lay the groundwork before you can start really applying the work itself into a viable marketing plan that have executable steps attached. So now it comes to it, creating a marketing planContinue reading “Create a Marketing Plan for Your Writing Career, Part One: End Goals”

Four Questions that Bring Value Innovation to Your Writing

As you create your own uncontested market space, per Blue Ocean Strategy encouragement in your marketing approach, you’ll need to analyze your results and analyze the results. This is one of the cornerstones of the Blue Ocean Strategy called Value Innovation. As quoted on the official site, “…is the simultaneous pursuit of differentiation and low cost,Continue reading “Four Questions that Bring Value Innovation to Your Writing”

Find Your Readers with Ten Key Factors to Determine Target Demographics

Welcome to Level Five of The Writer’s Conquest, Target Demographics. As you write, there will likely be some people that will really want to read what you have to say. Others will find no interest. That might sting, but it’s the truth. If you try to please everyone, you’ll likely satisfy very few. As amazingContinue reading “Find Your Readers with Ten Key Factors to Determine Target Demographics”

To Outline, or Not to Outline?

Should a writer outline, or just start writing and let the story unfold organically? Read about some options here and take a poll to share your preferred method as we wrap up Level Four – Back to Writing Basics in the Writer’s Conquest.