SWOT and PEST ANALYSIS: PART THREE: POLITICAL and ECONOMICAL


How can the current political and economic standing of your region change how you write? It depends on how you want to sell your book, my friend. And depending on that choice, it may focus your marketing efforts as well as narrow your avenues to be published. Now that you’ve identified all elements of SWOTContinue reading “SWOT and PEST ANALYSIS: PART THREE: POLITICAL and ECONOMICAL”

SWOT and PEST Analysis: Part One – Strengths and Weaknesses


In any marketing plan, it will become absolutely essential to understand the market you are entering, the competition, target demographics, and where you fit into said market. While a SWOT and PEST analysis won’t provide every answer, it will help you understand more about what you can, and shouldn’t, do in today’s marketplace. As weContinue reading “SWOT and PEST Analysis: Part One – Strengths and Weaknesses”