SWOT and PEST ANALYSIS: PART THREE: POLITICAL and ECONOMICAL

How can the current political and economic standing of your region change how you write? It depends on how you want to sell your book, my friend. And depending on that choice, it may focus your marketing efforts as well as narrow your avenues to be published. Now that you’ve identified all elements of SWOT

SWOT and PEST ANALYSIS: PART TWO: OPPORTUNITIES AND THREATS

You’ve identified your Strengths and Weaknesses, that’s half of a SWOT Marketing Analysis for writers. Now it’s time to look for Opportunities and Threats. Now before you get all cutthroat and say “Steven, Steven is a threat! That guy’s a jerk!” please realize that’s not what I’m talking about. With the current climate and your

SWOT and PEST Analysis: Part One – Strengths and Weaknesses

In any marketing plan, it will become absolutely essential to understand the market you are entering, the competition, target demographics, and where you fit into said market. While a SWOT and PEST analysis won’t provide every answer, it will help you understand more about what you can, and shouldn’t, do in today’s marketplace. As we