SWOT and PEST Analysis: Part One – Strengths and Weaknesses


In any marketing plan, it will become absolutely essential to understand the market you are entering, the competition, target demographics, and where you fit into said market. While a SWOT and PEST analysis won’t provide every answer, it will help you understand more about what you can, and shouldn’t, do in today’s marketplace. As weContinue reading “SWOT and PEST Analysis: Part One – Strengths and Weaknesses”