The WHAT – Part 2: What strategies will you implement?

There are a number of strategies to think through as you create your marketing. But what are marketing strategies you, the author, can implement? This will have large variance depending on your career status. If you have an established agent and publisher, then your strategy will have to largely adhere to the rules set forth

Creating a Marketing Plan for Your Writing Career, Part Two: Focus on Strategy

You’ve created your end goals in Part One that will be the driving force behind your writing career. This means you know what kind of car you want; now it’s time to put some gas in that car with strategy. Strategy is the fuel that allows your goals to be achieved. Your marketing strategy will