SWOT and PEST ANALYSIS: PART TWO: OPPORTUNITIES AND THREATS

You’ve identified your Strengths and Weaknesses, that’s half of a SWOT Marketing Analysis for writers. Now it’s time to look for Opportunities and Threats. Now before you get all cutthroat and say “Steven, Steven is a threat! That guy’s a jerk!” please realize that’s not what I’m talking about. With the current climate and your

Take Risks with Your Author Voice

Now that you’ve defined your author voice and found the unique sound to gain loyal readers, it’s time to take risks. That’s not to say stretch your voice to the point of becoming unrecognizable; rather, it is a challenge to find ways to channel your voice in a way audiences may not expect. These risks