NECESSITIES OF SEARCH: CONSISTENCY

One element that is persistently required of your website or blog is consistency. It’s vital. By doing so, you create a consistent voice for yourself on the web and it creates content on a calendar. What does “Consistency” in writing blog posts and content on your website mean? Exactly that, it means that there is something

Why You Should Treat Your Writing Like a Mortgage

That’s my shelf space. And you can be damned sure I’m coming for it.

NECESSITIES OF SEARCH: KEYWORDS

You want people to find your site, your social media, and web content. Otherwise, there is no point. You’re just talking to yourself. Which brings us to the first lesson in a six-post series called “Necessities of Search.” In this series, we’ll unravel the most important elements you’ll need to gain a stronger foothold of

The WHAT – Part 1: What tactics will you use?

What you’re creating is one of the early pitfalls writers worry about. Before answering the questions of “Why am I making an author platform?” or “How will I make an impact?” they ask the question “What am I making?” One of the most important things to remember is that without understanding why or how you’ll

The WHY – Part 4: Why are you creating content?

The final element of “The Why” in your marketing approach has arrived. This goes back again to more social media and conventions, the interactions you have that may not be direct sales, but creates a community. Why are you creating content? If you are blogging, why? If you are creating handouts or promotional materials, why?

The WHY – Part 3: Why are you trying to reach out?

We’ve answered why your brand has to exist and why you are writing. Now let’s focus in on social media interactions and appearances in the world. We do that by asking the question, “Why are you trying to reach out?” Why are you on Tumblr and not Facebook? Why are you interacting with fans? Why

The WHY – Part 2: Why are you writing?

We’ve answered why your brand has to exist, but why are you writing? Part 2 of 12 in the most important questions you have to ask yourself in marketing your author brand as we take on the Writer’s Conquest together.

The WHY – Part 1: Why does your brand have to exist?

As you create your author brand, there are several questions that need to be asked, thus a twelve week series starting today that looks at the three most important questions to ask, and the sub-categories needed for you to understand what you are creating, how you’ll be executing it all, but first we have to

SWOT and PEST ANALYSIS: PART TWO: OPPORTUNITIES AND THREATS

You’ve identified your Strengths and Weaknesses, that’s half of a SWOT Marketing Analysis for writers. Now it’s time to look for Opportunities and Threats. Now before you get all cutthroat and say “Steven, Steven is a threat! That guy’s a jerk!” please realize that’s not what I’m talking about. With the current climate and your

Creating a Marketing Plan for Your Writing Career, Part Three: Measurable Steps for Success

One major aspect of any marketing plan requires measurable data. If you’re self publishing, how many books do you want to sell per month? Per quarter? Per year? If you’re just starting out and seeking representation and wanting to create awareness of your author platform, how many new Twitter followers do you want to gain