NECESSITIES OF SEARCH: CONSISTENCY


One element that is persistently required of your website or blog is consistency. It's vital. By doing so, you create a consistent voice for yourself on the web and it creates content on a calendar. What does "Consistency" in writing blog posts and content on your website mean? Exactly that, it means that there is something … Continue reading NECESSITIES OF SEARCH: CONSISTENCY

NECESSITIES OF SEARCH: KEYWORDS


You want people to find your site, your social media, and web content. Otherwise, there is no point. You're just talking to yourself. Which brings us to the first lesson in a six-post series called “Necessities of Search.” In this series, we’ll unravel the most important elements you'll need to gain a stronger foothold of … Continue reading NECESSITIES OF SEARCH: KEYWORDS

The WHAT – Part 1: What tactics will you use?


What you’re creating is one of the early pitfalls writers worry about. Before answering the questions of “Why am I making an author platform?” or “How will I make an impact?” they ask the question “What am I making?” One of the most important things to remember is that without understanding why or how you’ll … Continue reading The WHAT – Part 1: What tactics will you use?

The WHY – Part 4: Why are you creating content?


The final element of “The Why” in your marketing approach has arrived. This goes back again to more social media and conventions, the interactions you have that may not be direct sales, but creates a community. Why are you creating content? If you are blogging, why? If you are creating handouts or promotional materials, why? … Continue reading The WHY – Part 4: Why are you creating content?

The WHY – Part 3: Why are you trying to reach out?


We’ve answered why your brand has to exist and why you are writing. Now let’s focus in on social media interactions and appearances in the world. We do that by asking the question, “Why are you trying to reach out?” Why are you on Tumblr and not Facebook? Why are you interacting with fans? Why … Continue reading The WHY – Part 3: Why are you trying to reach out?