One element that is persistently required of your website or blog is consistency. It’s vital. By doing so, you create a consistent voice for yourself on the web and it creates content on a calendar.
What does “Consistency” in writing blog posts and content on your website mean? Exactly that, it means that there is something added to your website or blog on a regular basis. The frequency of these additions needs to be determined by you based on your ability to create content and how much time you are willing to dedicate to your web content.
And the consistency isn’t just for the sake of a brand voice or establishing trust with your readership. That’s the emotional pull of constant content. By knowing when you post, even if there are gaps, readers get a sense of comfort. Even if they don’t subscribe to your blog or have a fundamental understanding that your posts are every other Wednesday at noon, Eastern Standard Time, it creates an emotional connection. Think of the one time your favorite restaurant let you down. It broke you, didn’t it? It disrupted your fondness for the restaurant and also created a distrust. You wanted to go back and support it, but at the same time, the visits there had a new sense of skepticism attached to it.
But what about the non-emotional reasoning. Believe it or not, search bots recognize consistency on a website. And with enough consistency, the search bots will actually crawl your website when it predicts content on a regular basis. As a result, your new content will be quickly indexed by search engines, as quoted in an article by Harsh Agrawal.
Therefore, your consistency will help search engines categorize your content with better speed and consistency. Then your brand and authorship will increase visibility on the web. So post consistently, even if you cannot do it frequently. Create a calendar, stick to it for six months, see if you can keep up with it and more importantly see what results you gain from it.
If you missed the previous installments of Necessities of Search, you can find them all by clicking here. Or you can read specific articles by clicking on their images below.
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