Adding senses to the reading experience proves beneficial.
Booktrack, a startup out of New Zealand that creates soundtracks to accompany e-books, has raised another $5 million in funding to make sure that reading is no longer a quiet activity.
Led by COENT Venture Partners and Sparkbox Ventures, the Series B round brings Booktrack’s funding total to $10 million. Previous investors include Peter Thiel’s Valar Ventures and filmmaker Peter Jackson’s Park Road Post Productions.
Booktrack launched its first two tracks on the app store four years ago, and today the company offers a library of 15,000 titles to its 2.5 million users.
Each booktrack — think movie soundtrack for your book — consists of music, ambient audio and sound effects that automatically sync with your reading pace as you tap through the pages of an e-book.
Book publishers can either create their own soundtracks, or pay Booktrack around $1,000 per novel to create the track for them. According to founder Paul…
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