The HOW – Part 4: How do you avoid being a spark in the middle of a bonfire?

As you create blog posts, social media interactions, and additional materials to either promote you, your upcoming book, or a released product, it’s important you understand how your materials can avoid being a spark in a bonfire. When I say this, I mean how is it that your material isn’t lost among the thousands of blog posts sent out every hour? How do you create tweets that people will actually take the effort to reply to, or an Amazon author page that readers will spend more than five seconds with before bouncing out and never clicking the ever-so-vital purchase button?

There is a fine line between being so unique in your content that it cannot be found and vying for space that has already been dominated. For example, the term “Science Fiction Book” is a tough space, although interest and searches have dwindled since 2004, but that’s a hard space to contend for by putting that term into a blog post with hopes that searches for “Science Fiction Book” will make your post visible in the first page of Google results. A rising term of late is also “Best Science Fiction.” And that term you’ll also be contending with other forms of media such as movies or comics, a whole new level of competition you don’t want to fight for because you’ll lose. It’s a sad truth, unless you have money to spend in Google AdWords for promoted advertisements. In that case, fight and fight away.

However, you may notice “Science Fiction Reviews” is not as hot of a related term. Therefore, it can be expected that adding that term may get a higher result on Google search result. Let’s say your book is coming out this month, including timely additions such as “October” and “2014” somewhere in your terms can narrow how people looking for new books and new reviews this month will be more likely to find you. Just keep in mind that it will be a short lived timeframe for those results to work, so you’d better make sure you concentrate your content with dated terms in a fast, content rich manner.

That is but one tactic in a sea of approach methods you can use. How are you ensuring you aren’t a spark in the middle of a bonfire with your content? Chime in with the comments section. The conversation’s always live on Twitter @ThomasAFowler, use the hash-tag #WritersConquest. As always, keep checking my official website for the latest updates. Thanks so much for taking on the Writer’s Conquest.

Weeks One through Seven can be found below.

Week One: The WHY – Part One: Why does your brand have to exist?

Week Two: The WHY – Part Two: Why are you writing?

Week Three: The WHY – Part Three: Why are you trying to reach out?

Week Four: The WHY – Part Four: Why are you creating content?

Week Five: The HOW – Part One: How will you reach your target?

Week Six: The HOW – Part Two: How does your marketing create interactions?

Week Seven: The HOW – Part 3: How will you affect your audience?



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