We spent four weeks understanding why your are writing and why your marketing approach will be unique to make
an actual impact, instead of just throwing content darts, hoping a few stick now and then.
Now, it’s time for the second major question, “How?” How will you reach your target? Target means people that will inevitably read your book, but it, rent it at libraries, and talk about it with others.
Your marketing strategy has to answer the question of how you’re going to reach your target. A romance writer at a sci-fi/fantasy convention may find some people who are also fans of the genre, but it will be few and far between. The older demographics of westerns and mysteries won’t be as easy to find via social events.
If you’re unsure who’s reading your genre, and web searches yield disappointing results, contact local authors in your genre. Find out who they’re talking to and where they’re seeing actual sales. There are genres that benefit from social media and genres that benefit from physical conversations. There are genres that benefit from media appearances, there are others that would be problematic for appearing like a sellout or conformist.
How will you reach your target? Chime in with the comments section. The conversation’s always live on Twitter @ThomasAFowler, use the hash-tag #WritersConquest. As always, keep checking my official website for the latest updates. Thanks so much for taking on the Writer’s Conquest.
Missed “The Why?” Worry not, our four-week analysis of why your marketing approach needs to exist with the links below: