The WHY – Part 4: Why are you creating content?

The final element of “The Why” in your marketing approach has arrived. This goes back again to more social media and conventions, the interactions you have that may not be direct sales, but creates a community.

Why are you creating content? If you are blogging, why? If you are creating handouts or promotional materials, why? Content, in this context, are materials that create interactions and are the pieces that fulfill your author brand. Content can vary from blog posts to promotional materials to social media.

It’s the content that exists to further expand your author brand and campaigns as each new book is released or short story compilation is published. If you’re simply blogging because it’s on the “To-Do” list for authors, please stop. Go back and ask yourself why your content should be created in the first place.

The internet is a space with content vomit, without good content on the web and information that is tangibly helpful in some manner, it will be lost. People may visit your site, but expect a quick bounce rate if the content you made isn’t intriguing enough to warrant a click on your “Shop” page or “Buy the Book” hyperlink.

Social media is inherently a selfish space, people are talking about themselves. So surprise the internet, and be more selfless, you’d be surprised on the return.

So why are you creating content? What void is being filled by you creating blog posts or appearing at a convention? Chime in with the comments section. The conversation’s always live on Twitter @ThomasAFowler, use the hash-tag #WritersConquest. As always, keep checking my official website for the latest updates. Thanks so much for taking on the Writer’s Conquest.



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