The WHY – Part 3: Why are you trying to reach out?

We’ve answered why your brand has to exist and why you are writing. Now let’s focus in on social media interactions and appearances in the world. We do that by asking the question, “Why are you trying to reach out?”

Why are you on Tumblr and not Facebook? Why are you interacting with fans? Why are you on social media and at conventions? If the only answer is “to sell books,” then step back. Think about when someone comes to your door for solicitation? I’m talking cable or roofing companies. What do you do? You think of the fastest reason to get them away from your door and back to your life. But what happens when Girl Scouts arrive? You want cookies, you want to support them in their efforts.

So why the drastic difference in approach? It’s because nine times out of ten the cable company isn’t approaching the sale like they’re helping you. They’re looking for a conversion. You’re a number, a statistic. Whereas Girl Scouts have a product that is offered seasonally that has a secondary benefit, it’s instilling a sense of pride in a young girl’s life and you get to eat delicious treats as a result.

At conventions, or group signings, why are you reaching out? If they’re just sales numbers, good luck actually selling. But if you have quality conversations and interactions, it can lead to sales eventually. But you can’t start a conversation with “Want to buy my book?” Again, ask yourself, “Why am I reaching out?”

In social media, you often get what you give, sometimes less than that. So if you don’t follow back on Twitter, you don’t help authors with their book releases, why should they give you a thing to help? The answer is, they don’t have a reason and they shouldn’t help you. Remember, you get what you give. So if you aren’t giving in social media and conventions and appearances, don’t expect to be given anything in return.

Why are you reaching out? Chime in with the comments section. The conversation’s always live on Twitter @ThomasAFowler, use the hash-tag #WritersConquest. As always, keep checking my official website for the latest updates. Thanks so much for taking on the Writer’s Conquest.

The WHY – Part 1: Why does your brand have to exist?

The WHY – Part 2: Why are you writing? ADD HYPERLINK



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