SWOT and PEST ANALYSIS: PART FOUR: SOCIAL and TECHNOLOGICAL


The social and technological environments where your book will be seen can have a massive effect on what you write and how you write your material. Your manuscript will require certain social norms. With Middle Grade and Young Adult, there will be certain social taboos you have to avoid if you’re looking for a more commercial appeal. Simultaneously, writing horror with light elements to play it safe will likely not appeal to the demographic.

The social environment can be influenced by religion, the education level of your readers, the lifestyle of your demographic. The expectations of the literary fiction crowd will require higher quality narrative and elements. Socially sensitive material won’t have a place in commercial mainstream. There are social elements that will alter how you write for particular genres. In addition, certain ideals and morale will result in lower sales depending on the content. Exceedingly liberal texts may not sell well in conservative markets and cities.

The final element of eight to bring into your writing and marketing approach is technological analysis. With increased sales in tablets, reading applications, many traditional children’s books outside of the classics may not have a place in traditional publishing. Interactive games that correlate to the learning process are embracing the new movement of parenting. So how can your children’s book have a place in today’s technological environment? What impact will you make on Twitter as an author? Bringing writing advice will ensure you are lost in a sea of other social media posts repeating nearly all the same facts.

It’s not enough to embrace technology as a writer; you have to find your place within it. Thinking that using the hash tag #AmWriting once a week won’t cut it. Creating a grammar blog will be lost among the stable standards that have firm ground and years worth of content ahead of you. By analyzing the technological environment you’re living in, you can figure out where your place is within it to create a space for yourself to stand strong.

Now that you know your Strengths, Weaknesses, Opportunities, Threats, as well as analyzed the Political, Economic, Social, and Technological environments you’ll be living within, what’s your strategy? Chime in with the comments section. The conversation’s always live on Twitter @ThomasAFowler, use the hash-tag #WritersConquest. As always, keep checking my official website for the latest updates. Thanks so much for taking on the Writer’s Conquest.

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