In any marketing plan, it will become absolutely essential to understand the market you are entering, the competition, target demographics, and where you fit into said market. While a SWOT and PEST analysis won’t provide every answer, it will help you understand more about what you can, and shouldn’t, do in today’s marketplace.
As we begin the SWOT and PEST analysis, let’s start with Strengths and Weaknesses, later on we’ll dive into Opportunities and Threats, part three will look into the Political and Economic environments, and wrap it all up with the Social and Technological aspects of your marketing approach.
Know while your writing will play a key part, this is looking closely at your marketing approach. What content on your site will best serve sci-fi readers? What knowledge, or specialties, do you possess that allow you to gain advantages in the market? If you don’t play to your strengths, don’t expect traffic or user experiences to be that captivating. The key element isn’t just getting people to your social media or site, there should be transactions and sales of your books, new followers attained, these go back to specified goals you created in your marketing plan. Utilize the strengths you have, if you can do pushups, make sure you get on the bench press. If you’re good at chin-ups, start trying wide grip pull-ups. Push your strengths further.
It can be easy to take hold of your strengths and start running. What happens when the one thing you’re not good at with marketing is the one thing that can drive more viewers to your page or help sell your book that many more times? That’s when you have to look at your weaknesses and see if you can capitalize in another way, or if you will simply have to learn and tackle new feats of strength.
If you’re unfamiliar with Twitter, but see huge successes in your genre with authors you follow, start understanding what it takes to get a successful hash-tag trending. Learn what it takes to get active users, instead of paying for followers for a false sense of achievement. Does your site lack visual presence and looks like every author site you’ve seen the last two months?
Weaknesses can be the hardest to address, but overcoming them and finding the right channel to turn it around can be the most rewarding. Because you’ll gain a new strength and can then focus on another weakness. With each level of achievement, you’ll become a better writer, a better marketer, and go further with your long term goals.
What are your strengths and weaknesses? Chime in with the comments section. The conversation’s always live on Twitter @ThomasAFowler, use the hash-tag #WritersConquest. As always, keep checking my official website for the latest updates. Thanks so much for taking on the Writer’s Conquest.