One major aspect of any marketing plan requires measurable data. If you’re self publishing, how many books do you want to sell per month? Per quarter? Per year? If you’re just starting out and seeking representation and wanting to create awareness of your author platform, how many new Twitter followers do you want to gain per week? What are your minimal Tweets per day? What will you consider success for visits to your blog?
After you decide your strategy and goals, you have to know whether you are on track to achieve them. The only way is to set numbers for yourself. You may not hit them, but that’s where revisiting and revising comes into play for a marketing plan. If everything goes off without a hitch, you’ll have to call the President of All Marketing because whatever you did just shattered the entire world of advertising, and is likely a fabrication, just like the President of All Marketing.
As much as writers want to simply relish in the process of crafting their prose, the reality of today’s environment is you have to market yourself. There’s no getting around it. Self-promotion will be a part of your life if you want to sell your creative work. It’s one of the biggest flaws of budding writers, the lack of business and marketing awareness.
So ask yourselves these questions, and continue the course to success:
1) When do I plan on selling my books (release dates, promotional periods)
2) How many do I plan on selling per month? Quarter? And Year?
3) What will that result in financially (Know your contracts and royalty percentages)
4) How many visits/follows do I want to acquire on each of my social networks? (Facebook fans, Twitter followers, Blog subscriptions/visits)
5) What other measures must be factored in to determine my success in my writing career?
So there you have it, install some analytics on your websites and keep track of your progress. Understand that while we’d all love to simply sit down and write our manuscripts, the business of self-promotion and marketing is necessary in this day and age. It can be a gateway to incredible opportunities.
So what are your steps you’ll be measuring? Chime in with the comments section. The conversation’s always live on Twitter @ThomasAFowler, use the hash-tag #WritersConquest. As always, keep checking my official website for the latest updates. Thanks so much for taking on the Writer’s Conquest.