What Your Readers Do Beyond Reading Your Book is Important

As you look to make an impact in your writing, and think about those who will be most influenced by your work, the best way to reach them may just be going beyond your writing.

Last week was the beginning of understanding target demographics, through ten key points of analysis, you should have a better understanding of who may want to buy your book. Now it’s time to step away from it all, and see what your readers are doing when not flipping rampantly through your pages.

 Discovering your reader’s passions and hobbies outside of the written word is a portal to their imaginations. Even more, it’s a means to promote your work and implement said passions into your narrative.

 Think about it, by exploring the worlds they inhabit, you can create an even more idyllic setting for them to step inside of wholeheartedly. Two of the most successful series of all time hold a strong insight into what this could mean.

 First, let’s travel to Narnia. In an appeal to family readers, C.S. Lewis created a simple means of passage to a fantasy world of pure magic, myth. What do children do with their free time? They play and imagine, at least one can only hope. How many times was the carpet of your home molten lava? Or an inner tube suddenly became a massive vessel to conquer the mighty oceanic beats? Lewis made a childhood fantasy come true by taking a child’s very imagination, and using it for a catalyst to enter Narnia. By having children engage in a simple game of hide-and-seek, and exploring the hidden corners of a home, the children found their way into Narnia.

 Second, let’s travel to Hogwarts. J.K. Rowling created the wizard world that had realistic aspects to the fantasy. Children were able to indulge in candies on those could pretend to ever eat in real life. And Quidditch is a perfect example, by seeing the habits of those around her, playing futbol (a.k.a. soccer for ‘Muricans), could she create the world of the fictionalized sport. With World Cup parallels, the habits of those in the real world leak their way into the school.

 So think about your readers, and think about your book. What activities should work their way into your narrative? This was skewed very young, and in the world of fantasy; however, explore the world you’ve created and fabricate moments and indulgences not seen in your narrative that parallels your reader’s habits outside of reading. It’s a gateway to invigorate their minds. In addition, where can you go to sell your book once it’s released? What conventions do they attend? What museums, or attractions, do they frequent?

To hear more, watch the YouTube video about Target Demographics, embedded above and a direct link is here. When your epiphany strikes you, share it in the comments section below. Chime in on Twitter with any questions too. I’m @ThomasAFowler and use the hash-tag #WritersConquest. Thanks for stopping by. As always, kick some ass and be proud of what you do.


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