As you create a platform for your work to be seen, a central tagline to drive your platform will be absolutely necessary.
The question you’re probably asking is “Do you need a tagline for your books or for you as an author?” This blog focuses on the author tagline, but if you’re feeling extra zesty, go for it.
We’re taking one step at a time for now. The author tagline should go back to your brand vision and messaging, allowing you to create a singular tagline for what you do. As discussed in Level Three – Creating a Platform, it needs to be a simple message. Not all authors use a tagline in a direct manner; however, even I if you don’t plan on using a tagline in your marketing, having one in the back of your mind to create consistent content in your approach. Think about it. If you have solidified your brand vision, why not create simplified tagline to drive that vision in everything that you do?
If you’re wondering exactly what a tagline is, think of two ad campaigns that have been driven into the ground because of rip-offs. “Got milk?” and “What happens in Vegas, stays in Vegas.” The latter tagline became the damned title of a movie. And how many times have you driven by a local business that said “Got legal advice?” or “Got realtors?” The campaign made such an impact, that it spawned enough knockoffs that when you see a business ripping off that tagline, it almost makes you want to not go to that business. That way, their horribly unoriginal decision isn’t validated.
For me, it’s “Instill Hope.” I aimed for something simple and adaptable across multiple mediums and formats. It’s directly tied to my brand vision of supporting my family through writing as well as my brand story that aims to always deliver a sense of hope in anything I write.
So what’s your tagline? How do you think it will drive your platform to create an immersive experience for your readers? Let me know in the comments section below, the conversation’s always live on Twitter @ThomasAFowler with the hash-tag #WritersConquest or on my official website. Thanks so much for stopping by and as always, kick some ass and be proud of what you do.