The Artist’s Hobo Tool: Five Books to Develop a Brand Story and Go Back to Writing Basics


This week you learned how to create a brand story, and went back to writing basics. Now, it’s time to add to the library of some books that will help you with these tasks for your Friday fuel.

As I obtained my MBA from Regis University, I read a ton of books on marketing and business. More often than not, the books merged and began sounding the exact same. However, one stood out in particular. “Why We Buy,” by Paco Underhill, looks at the behavioral patterns that result in consumers making purchases. By understanding the principles of consumer behavior, you can learn to hone your brand story into something spectacular.

Next up, is one of the best books I’ve read to just help you regain focus and find a way to edit and refine your work, to discover the focus that it takes to develop a brand story and great writing to go along with it, Ann Lamott’s Bird by Bird.

The Elements of Style,” by William Strunk Jr. and E.B. White is a small book that breaks down the style of writing and is a great reference guide for quick, easy answers. No writer’s library should be missing this book.

Next up, there’s a book that is June Casagrande’s “It was the best of sentences, it was the worst of sentences.” This is the most entertaining grammar book I’ve ever read, but it is equally informative.

Finally, there’s the Elements of Fiction Writing Series, which is a collection from Writer’s Digest Books. There are a lot of books, but if you’re on a budget, purchase the ones you really need help with based on your score from how well you write.

Thanks for stopping by, which books have been helpful for you? Leave a link in the comments section. The latest updates can be found on my official website, and the conversation’s always going on Twitter @ThomasAFowler, use the Hashtag #WritersConquest. As always, kick some ass and be proud of what you do.

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